Search Smart Marketing
914.432.3083  800 Westchester Avenue, Suite N-641, Rye Brook, NY 10573 | 100 Mill Plain Road, 3rd Flr, Danbury, CT 06811 

Paid Search Marketing

Smarter Paid Search? Can Search Smart Marketing make my Google,  Facebook and other Campaigns “Smarter?”

Typically, yes. While Search Engines often advertise their Paid Search products (Pay-per-Click/PPC) as “self-serve,” it's all too easy to set up and manage campaigns ineffectively. Often, these PPC products are not optimized for peak efficiency and Return-on-Investment (ROI), essentially turning them into money-losing endeavors. And, as advanced new features and capabilities are added, it can become even more complicated to maintain a successful campaign.

Search Smart Marketing helps companies by setting up and managing optimized PPC campaigns that are cost-effective and reach their objectives. Services include:

• Program audit – review your existing effort to reveal areas for improvement
• One-time optimization – revamp your existing campaign as needed and migrate it back for in-house management
• Ongoing Management – maintain, track and report results

We will work closely with you to consider the following:

• Keyword List: Are you focusing on the keywords and phrases that bring you the highest return?
• Campaign Set-Up: Is your PPC campaign properly categorized so that keywords and copy are targeted to specific prospects?
• Ad Copy: Are you testing multiple ads to ensure best performance?
• Regional Targeting: Are you reaching your best customers or spending money on visitors that will never convert to sales?
• Landing Page Optimization/Testing: Are customers brought to your Home Page or to the page that's most relevant to their interests?
• Bid Management: Are you over-paying for clicks?
• Remarketing / Content Targeting: Is it effective or just draining most of your budget?
• Niche Search Engines: Can your program benefit by including Business.com, Kayak.com, shopping search engines or other category-specific sites?
• Tracking / Analytics: Are you tracking campaigns to optimize best-performing segments and eliminate under-performers?
• Reporting: Are you regularly reviewing reports to ensure your program is performing as intended?
• Competition: Is your campaign keeping up with your competition?

While our campaign management approach incorporates the latest Pay-per-Click management technology, success ultimately comes down to having the skill and client-service dedication necessary to get the most out of your PPC investment.

 

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