Web Analytics: Critical insight for Making Smart Decisions
Web Analytics is a core component to Internet marketing. The performance data provided by Google Analytics, Google Webmaster, Bing Webmaster, phone call tracking and other applications offer critical insight into strategy and tactics.
In launching a web marketing program, Search Smart Marketing analyzes historical performance data to provide insight into past success and help guide reaching future objectives.
- What keyphrases are driving site traffic and conversions
- Which are under-performing
- What sites are driving quality traffic
- What are the most popular pages
- How long visitors are staying
- And more...
The data web analytics provides helps drive decisions about both online and offline marketing efforts. As companies grow their web marketing initiatives, Website Analytics will provide the needed insight to take actions that result in an improved bottom line.
Search Engine Optimization
Search Engines are often “challenged” but it's not by choice; they'd love nothing more than to fulfill their SEO mission of accurately indexing web sites, videos, blogs and news stories.
Social Media Marketing
While creating a Facebook, Twitter or LinkedIn page is fairly simple, their ROI is pretty low unless you have a well-thought out plan to incorporate them into your business communications.