Search Smart Marketing
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Search Smart Marketing News

Recent Search Engine Marketing & Social Media News

PPC 102: Seven tips to improve your paid search campaigns


Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level.

How to Rank in 2018: The SEO Checklist


Check out these tips from MOZ on the top indicators for SEO ranking in 2018:

New Instagram Algorithm Changes in January 2018


From proper hashtag use to updating to a business profile, here are all of the things you need to know about the 2018 instagram algorithm change.

Facebook: News Feed Algorithm Now More Influenced By User Feedback & Surveys


Company reminds Page owners that asking for likes and clicks isn't a good long-term visibility strategy.

Beginning today, Facebook’s News Feed algorithm is relying more heavily on user feedback and surveys, and not in the form of the traditional signals such as likes, comments and shares. Instead, Facebook says it’s relying more on the data it collects from in-Feed user surveys and feedback from its Feed Quality Panel.

As with any change, some Page owners can expect story distribution to improve, while others will see it decline. But Facebook says today’s change “should not impact reach or referral traffic meaningfully for the majority of Pages.”

The surveys are shown on Facebook every day to “tens of thousands of people around the world,” Facebook says. Users are asked how much they wanted to see specific stories in their News Feed, which gives Facebook data beyond likes, shares and commenting. That, plus the data that Facebook gathers from its worldwide user testing panel, is now being added into the News Feed algorithm.

We saw through our research that people reported having a better News Feed experience when the stories they see at the top are stories they are both likely to rate highly if asked and likely to engage with.

We are making an update to News Feed that combines these two signals. News Feed will begin to look at both the probability that you would want to see the story at the top of your feed and the probability that you will like, comment on, click or share a story. We will rank stories higher in feed which we think people might take action on, and which people might want to see near the top of their News Feed.

Facebook says some Pages may see “declines in referral traffic if the rate at which their stories are clicked on does not match how much people report wanting to see those stories near the top of their News Feed.”

Originally Posted by Marketing Land

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Four Hot Social Media Marketing Plays for 2016


While we do recommend a crawl, walk, run social media strategy, these four platforms should be considered! Want to learn more about how to expand your social media marketing program? Contact us today!

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5 Movies Every Marketer Needs To See


Check out one or more of these great movies every marketer needs to see! 

Read More Here:

Internet of Things Upending Real Estate Industry


Very interesting article about how technology has redefined the real estate business over the past few years.

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Google Search starts indexing and letting users stream Android apps without matching web content


Until now, Google has only indexed apps that have matching web content, meaning you could always find a corresponding website with the same information. Starting now, Google is indexing apps without matching web content, and even began experimenting with letting users stream apps that they don’t have installed.

Read More Here:

Search Smart Marketing at CT Business Expo


Search Smart Marketing was proud to present "10 Digital Marketing Activities Anyone Can Do To Generate Quick Wins" with IMPACT Branding & Design LLC Founder & CEO, Bob Ruffolo. Please find the presentation on Slideshare 

10Do to Generate Quick Wins

Search Smart to attend SMX East


I am attending SMX East
Check back for updates from the show next week.

Google Analytics 'Not Provided' Data to Increase


While Google has expanded the data available via Webmaster Tools in recent weeks, they have now confirmed that all search activity on Google will default to secure search. What does that mean? Well, browser selection and whether or not you are logged into an account no longer matter. All search activity and keyword data (except AdWords ppc activity) will be encrypted and Google Analytics will not longer be able to report keyword level organic search information. Secure search was introduced in October 2011 for anyone who was logged into a Google account. Since then, advertisers have watched the percentage of 'not provided' data within Google Analytics climb as updated versions of Firefox and iOS rolled out with encrypted search as the default setting.

Search Smart will address the impact of this latest change during our monthly client calls. Our team is working with other reporting vendors to create a robust picture of organic search activity beyond what will now be captured by Google Analytics. Read more here and here.

Search Smart Featured at 341 Studios Roundtable Discussion


Thanks to everyone who attended this morning's 341 Studios Fresh Intelligence Roundtable! It was a pleasure getting to share some Google Analytics and SEM insights with such an engaged audience. Our presentation is now available via Slideshare.

Google+ Reviews Overlay


Google+ reviews now appear as a pop-up overlay on the main search results page, rather than opening in a new page. Learn more here.

Goldman Sachs 10,000 Small Businesses Alumni


We've graduated! Search Smart Marketing is proud to join the diverse community of Goldman Sachs alumni. Check out our founder, David Hoffman, in the Cohort 8 video by The Booth. The video was created as part of the graduation festivities for participants in this year's Goldman Sachs 10,000 Small Businesses Initiative.

Facebook Hashtags & Instagram Video


Big news in social media. Facebook announced that it will introduce clickable hashtags - and trending hashtags will follow. And now after a week of rumors, Instagram has confirmed that it is adding video capabilities.

Advanced Analytics Event in Stamford


Search Smart Marketing will be at the Stamford Innovation Center again tonight. Kate Hamilton-Miller will present Google Analytics: Actionable Business Insights & Custom Reporting. Google Analytics is the most widely used web analytics platform currently available. Used by local businesses and Fortune 500 companies, it provides a wealth of information. Session attendees will learn how to translate that data into actionable business insights by leveraging advanced features, including recently added capabilities like real time reporting. Registration is recommended but not required.

IAB Adds 5 New Mobile Formats


The Interactive Advertising Bureau announced the addition of five Mobile formats to the IAB Standard Ad Portfolio yesterday at the IAB Cross-Screen Content & Consumers: AfterFronts conference in New York City.

Distinguished Service Award from WCC


Along with others who have volunteered for five years or more, David Hoffman will receive a Distinguished Service Award from Westchester Community College at their June 5th Luncheon. David will receive the recognition for teaching sessions on Search Engine Marketing to business owners enrolled in the Academy for Entrepreneurial Excellence.

Memorial Day


Happy Memorial Day! Special thanks to all active duty members of the armed forces, veterans and their families for all that you do.

Twitter Ads Now Available


Twitters ads have been by invite only up until today. Now all US businesses will have the option to add Twitter paid advertising to their overall marketing mix. Read more about this latest roll-out here.

Making Search (SEO) and Analytics Work Event in Stamford


Join us tomorrow night at the Stamford Innovation Center for The Seven Wonders of Internet Marketing Workshop #4 - Making Search (SEO) and Analytics Work. Kate Hamilton-Miller will discuss how to get the most out of your top Google Analytics reports. Presented by SCORE Fairfield County - this event is free but registration is recommended.

Google Enhanced Campaign Deadline Announced


Google has announced Monday July 22nd as the official deadline for all AdWords campaigns to transition over to the "Enhanced Campaign" platform. Accounts not transitioned as of 7/22/13 will be automatically upgraded by the AdWords system. Search Smart will review all client accounts and present a comprehensive transition strategy in the coming months. To learn more about this latest Enhanced Campaign update, click here.

Search Engine Strategies Conference NYC


The Search Engine Strategies (SES) Conference starts in NYC today. The Search Smart team will be attending a variety of sessions on Paid Search, Organic Search Optimization, Social Media and reviewing new vendor offerings in the Expo hall. Click here to learn more about SES and this year's agenda.

Happy St. Patrick's Day


Wearing green and celebrating St. Paddy's! Hope everyone has a fun, safe weekend.

New Look for Facebook News & Google+


A new look for the News Feed will be introduced later this week and single column profiles are reportedly being tested in NZ. It also appears as though Google might be trying to one up Facebook's news feed announcement. Today, Google+ launched an updated profile layout with reviews now housed under a separate tab. Learn more about Google's updated Plus profile pages here.

Kate Hamilton-Miller to Guest Speak at 341 Studios


Kate Hamilton-Miller will be the guest speaker at this Friday's 341 Studios Fresh Intelligence Roundtable in Darien, CT. Check out her guest blog on Search Marketing Integration in 2013. The search landscape and SERP layout continue to evolve and the Search Smart Marketing team is dedicated to providing comprehensive strategy and campaign management to keep our clients ahead of the curve. 

Search Smart Marketing Accepted into Goldman Sachs 10,000 Small Businesses Initiative


Search Smart Marketing is honored and excited to announce our acceptance into the Goldman Sachs 10,000 Small Businesses Initiative at LaGuardia Community College. Companies who apply to the program are evaluated on a range of criteria and the selection process was competitive, as we were up against a strong pool of candidates from throughout the tri-state area. Program participants dedicate hours both in and outside the classroom to developing a growth plan that will benefit their business and help create new jobs. More details to follow next week's orientation. Read more about the 10,000 Small Business Initiative and previous participants here.

Google Announces "Enhanced Campaigns" for AdWords


Earlier this week Google announced 'enhanced campaigns' for AdWords. Highlights include location based bidding, sitelink level reporting and ad group level ad extensions. Some changes, (ex. the loss of tablet bidding and mobile only campaigns) are less welcome. We're investigating the impact/opportunity of these enhancements and will be incorporating them into our paid search strategy. Read more about Google Enhanced Campaigns here.

Westchester County Association Announces First Participant


The Westchester County Association has announced PlanGuru as the first participant in BLUEPRINT Accelerator. Search Smart joins in welcoming PlanGuru to Westchester and will be contributing SEO services to the BLUEPRINT program. Read more about PlanGuru and BLUEPRINT Accelerator here.

Bing Product Manager Speaks with Search Engine Watch


Duane Forrester, Senior Product Manager - Webmaster Outreach at Bing, recently sat down with Mark Jackson at Search Engine Watch. The interview is an interesting read and touches on the SEO importance of fresh content, social engagement and article placement within Bing news. The full article is available here.

Search Smart Co-Sponsors Annual Breakfast


As an active member of the Westchester County business community, Search Smart Marketing is proud to be co-sponsoring The Westchester County Association's Annual Breakfast, where County Executive Rob Astorino will address the economic challenges facing Westchester. The breakfast is scheduled to run from 8am - 10am. Information about the event is available on the WCA web site.

Facebook Releases Graph Search


Facebook has rolled out a new search functionality called Graph Search. Clickz has put together a great article outlining Graph Search's capabilities, possible impact on Bing PPC campaigns and outstanding questions for marketers. Search Smart will be testing the new search functionality in the coming weeks and determining how best to incorporate it with existing client paid search strategies.

Happy New Year!


Happy New Year from the Search Smart team! Wishing you all the best in 2013.

December 28, 2012
Pepsi has launched a Super Bowl fan photo contest with Beyonce. One of the most prominent marketing attempts to crowd-source images, the contest will allow fans to submit photos of themselves in various music related poses (think head bopping or toe tapping). The pictures will be used in a TV ad introducing Beyonce's halftime performance. Fifty people will also be selected to bring a friend and join Beyonce onstage during the show.


December 21, 2012
Happy holidays! The Search Smart offices will be closed Monday 12/24 through Tuesday 1/1/13. However, we are available to clients in case of emergency. Please use the main number and your call will be routed accordingly.


December 15, 2012
Our hearts and prayers go out to the families of Newtown, CT following yesterday's senseless tragedy at Sandy Hook Elementary.


December 10, 2012
The BIA/Kelsey ILM West Conference was recently held in Los Angeles and there were several key takeaways for small and mid-sized businesses.


1. SMBs are diversifying their advertising spending across social media and mobile platforms. Average annual spending has remained about the same compared to 2011, however a greater portion of those dollars are being allocated to online properties (up 36% from Q4 2011).


2. The BIA/Kelsey report found that nearly two-thirds of SMBs use social media as a marketing tool for their business. The study showed that 46% of SMBs have a Facebook page and another 15% will likely create one within the next year. According to Facebook data shared during the conference, the number of local business pages advertising on the social network has doubled since January.


3. SMBs see customer loyalty programs as a growth opportunity. Enthusiastic consumers not only buy more, but tend to carry out high value activities that help improve a company's online visibility. Loyal customers may check-in on Foursquare, tweet about a business or purchase, like a company's Facebook page or write a positive review.


4. SMBs are taking mobile more seriously. Smartphone usage continues to grow and according to Google Mobile data cited during the conference, 50% of mobile searchers are local. That's a huge opportunity and SMBs are responding. According to the BIA/Kelsey survey, only 15% of SMBs currently have a mobile website but a whopping 52% plan to add one in the next 12 months.


5. Amazon merchant accounts and Google Product Listing Ads (PLAs) have emerged as popular ways to offset the impact of show-rooming. The show-rooming phenomenon refers to the practice of consumers testing a product in store and receiving advice from a salesperson, then taking that information to search out the cheapest price online.


6. SMBs need to maximize their local online opportunity by claiming their online directory listings. According to the BIA/Kelsey survey, only 14% of SMBs have claimed their listings on one of the major online directory sites and only 18% plan to do so in the next year. While claiming and updating listings can be laborious for SMBs trying to do it on their own, many agencies including Search Smart offer local maps optimization services and the effort is well worth it. Research has shown that consumers are increasingly looking for basic business information online. 


November 28, 2012
Monday exceeded expectations and became the biggest day of online shopping in history. According to comScore, e-commerce transactions reached $1.5 billion this year, up from $1.25 billion on Cyber Monday 2011. While Cyber Monday has recorded phenomenal year-to-year growth since 2009 ($887 million), online sales still represent a small portion of overall spending during the Black Friday - Cyber Monday four day shopping juggernaut. Brick-and-mortar shopping isn't going anywhere, but Cyber Monday helps to illustrate that flexibility is key when it comes to attracting customers. IBM Smart Commerce's Jay Henderson summed it up well in USA Today, "the implication for retailers is that the winning strategy this weekend was retailers who made it easy for consumers to buy however they want."


November 26, 2012
Did you hear the news? It was widely reported earlier today that Google had announced the acquisition of WiFi provider ICOA for $400 million. Unfortunately for ICOA stock holders, the story was a fake. It all started with a fraudulent press release distributed by PR Web. Fact checking took a backseat as many news outlets and bloggers rushed to be the first to share the news. Journalist requests for interviews and additional details belatedly determined the news was untrue. While news outlets worked to issue retractions, Danny Sullivan took to Twitter to poke fun at the situation and stoke the Bing vs. Google competitive fires.


November 26, 2012
Happy Cyber Monday! This year's predictions for total spending are up in the $1.4 billion range. Social media continues to play a big role in Cyber Monday activity with consumers planning to use Facebook, Twitter and others to find discounts (57%), read reviews (51%) and find gift ideas (49%).


November 21, 2012
Wishing everyone a happy and healthy Thanksgiving weekend. Search Smart will be closed Thursday November 22nd and Friday November 23rd in observance of the holiday. We'll be taking time to give thanks for all of our wonderful clients and partners. See you on Cyber Monday!


November 15, 2012
David Hoffman had the opportunity to speak to Fordham University's Professional Studies in New Media program today about SEO and the importance of organic, social and local search integration. Special thanks to Robin Colner for the invitation to present.


November 13, 2012
The New York Times recently published an article in their Small Business section highlighting the challenges of running an effective Google AdWords program and managing your business at the same time. "Mistakes in a Pay-Per-Click Campaign Leaves a Business Puzzled" is an interesting read and a story we've seen repeated many times here at Search Smart Marketing. Google AdWords is a wonderful tool for companies big and small. However, there are so many updates and nuances to the AdWords system - it's difficult for the typical business owner to remain on top of it all. If Paul Downs story sounds familiar, feel free to contact us. We offer 1x paid search audits for business owners who wish to continue handling their own marketing but know their program could use a tune-up.


November 12, 2012
Today, America honors the men and women of the armed forces whose profound acts of citizenship and bravery have safeguarded our country for over 200 years and guaranteed our rights as Americans. We salute those who have served, those on activity duty and the military families who sacrifice so much on our behalf.


November 8, 2012
Both Google and Bing have updated their paid search targeting capabilities in recent months. Metro targeting on both platforms is now mapped to match Nielsen DMAs. While there will continue to be a large volume difference between the two engines, greater consistency in targeting will allow of more streamlined campaign setup, program analysis and performance optimization.


November 5, 2012
During Google's recent Q3 earnings call, Larry Page shared that Google plans to combine mobile and desktop ads - a move that would take away an agency or individual business's ability to bid for and manage mobile search traffic separately. Google believes the change will help create a seamless user experience. Segmented bid strategies, ad messaging and landing page testing for mobile and desktop campaigns have allowed us to maximize the efficiency of client campaigns. Search Smart will monitor these developments closely and determine a transition strategy for clients who currently has separate mobile and desktop paid search campaigns.


November 1, 2012

We hope that you and those close to you have come through Sandy safe and well. To keep you up-to-date; we now have power in our office but we remain without Internet access. Luckily, Internet service has been returned to our homes and we are working remotely. The office phone system remains down but incoming calls are being directed to our individual cell phones. As a result, we are now up and running, with limited interruption. Like most others, this week's events put us behind the eight ball at times but we're catching up and feel fortunate to have come through intact. If there is any way we can be of help as you return to normalcy, please be sure to let us know.


October 29, 2012
Congratulations to our client, Dr. Laurie Hess of the Veterinary Center for Birds & Exotics, on her inclusion in 914 Inc magazine's Rising Westchester Professionals to Watch in 2013 article. Dr. Hess's willingness to test new advertising opportunities and actively engage the exotic pet community via social media is a wonderful example for other area businesses looking to reach their target audience online.


October 26, 2012
Search Smart Marketing is honored to be included in 914 Inc magazine's Rising Westchester Professionals to Watch. Congratulations to our colleagues included in the "Names You'll Need to Know in 2013" piece. Westchester's dynamic and growing business community has provided us with a unique opportunity to help local/regional businesses increase their online visibility and to partner with PR firms, web designers and ad agencies to ensure messaging consistency for our clients. As one of the nine Westchester workers profiled, read more about Search Smart's founder, David Hoffman here.


October 25, 2012
Yesterday, Twitter's CEO confirmed that the company is testing new "light-weight" engagement options and plans to move away from their Favorite button. Users will begin to see the new Star or Like options over the next few days. The Favorite button has been an available feature for years, but had gained prominence on Twitter over the past 6 months. There is no specific timeline for the switch or definitive information as to whether the Star or Like icon will be used. With testing going on right now, we believe a decision will likely be made by the end of the year.


October 16, 2012
As promised, the Google unnatural link warnings story has continued to evolve. Matt Cutts announced the launch of a new "Disavow Links" tool within Webmaster Tools during today's keynote at the PubCon conference. Google still encourages site owners to try to remove unnatural or unwanted inbound links. However, if a site owner is unable to have the 3rd party link removed - the Disavow tool can be used. The announcement has helped to ease concerns that sites would be penalized for poor quality or spam links the site owners had no control over.


Bing launched its own Disavow Links tool earlier this year, so site owners and web masters now have similar functionality across both search engines.


October, 2012
The SMX East Conference will be held in New York City at the Jacob K. Javits Center October 2nd - 4th. Conference attendees can choose from over 50 sessions on internet marketing topics including search engine optimization (SEO), paid search advertising, local/mobile search, social media marketing and semantic SEO.


September, 2012
Google recently launched an update to their AdWords geotargeting capabilities. These improved targeting settings have added the ability to:

  • Expand zip code targeting to Canada
  • Match U.S. metro targets to Nielsen Designated Market Area (DMA)
  • Increase the number of countries with city level targeting to 43


These improvements will help local advertisers align TV and online marketing efforts via standard target areas. Large brands and international businesses will gain the advantage of more refined targeting options that were previously unavailable outside the U.S.


August, 2012
Notice anything different about your search engine results page (SERP) lately? Google has moved away from its standard 10 organic results per page layout, limiting results to 7 listings for many search queries. It appears Google is still in the process of rolling out these changes, but early industry reports estimate approximately 20% of keywords are now serving just 7 results per SERP. SEO reporting and analysis will be adjusted to reflect these changes as top 10 positioning no longer guarantees 1st page visibility on Google.


July, 2012
Google Webmaster Tools has sent out another wave of unnatural link warnings to website owners. However, these new warnings may not represent a serious problem. Following the 1st wave of notifications in March, it is still unclear whether these messages mean that a site will be penalized for having these links pointing at them or whether Google is just informing sites at this point and not really taking any negative action. Search Smart will continue to monitor client accounts and any industry response. We'll post more information as it becomes available.


June, 2012
June continues to be the month of local search updates. Bing and Yelp have announced a deal in which Yelp's reviews and content will be integrated into Bing Local pages. The new content on Bing Local will be branded as "powered by Yelp" and will include review snippets, photos and business attributes.


June, 2012
Google Places pages were completely replaced by new Google+ Local pages on May 30th. The full migration of Google Places and Local Business Center will roll out over the next few months with changes in display ad functionality for business owners.


Beyond the new "look & feel" of the Google+ Local pages, here is what we know so far:

  • A verified Places listing will not currently display the business owner verified check mark on Google+ Local
  • Google is encouraging business owners to continue managing their listing through LBC, however you can no longer upload video or use the Post to Places feature
  • Google has adopted the x/30 Zagat scoring system. Star ratings will no longer appear. 


May, 2012
Following Google's roll-out of Knowledge Graph, Bing has launched Snapshot. Snapshot panels appear along the right side of the SERP and focus on searchers being able to take actions like "buy tickets or "make a reservation" where applicable.


May 16, 2012
Google has started rolling out "Knowledge Graph", a SERP integrated display panel that provides supplemental information about certain people, places and things. These knowledge panels are part of Google's push towards semantic search. Right now a search for Taj Mahal will display one of the new panels. The supplemental information provided seeks to clarify a searcher's interest/intent. A searcher who queries Taj Mahal might be looking for the Indian landmark or the award-winning musician.


On their official search blog, Google had this to say about Knowledge Graph:

"The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do."


April 26, 2012
David Hoffman will be participating in a panel discussion at the April meeting of the Southern CT chapter of the Building Owners and Managers Association entitled Let’s Get Social: Social Media and Online Essentials for Today’s Business. The event will take place on Thursday, April 26, 2012 at noon at The Waters Edge at Giovanni's, 2748 Post Road  Darien, CT.


The panel discussion will be moderated by Stacey Cohen, President, Co-Communications, Inc.. Panel members include:

 - Holly Alexander, Top Spin Communications

- Ellen DePasquale, Constant Contact, Regional Development Director


April, 2012
Google continually refines their search algorithm and rolls out a variety of updates throughout the year. Some are considered "major" while others may be a laundry list of minor changes. Two of Google's more recent algorithm updates, Panda and Penguin, have received widespread media attention. The Panda update targets low quality and duplicate content while Penguin focuses on web spam. Search Smart keeps track of all algorithm updates and their impact on the SERP - adjusting client strategies as needed. However, companies who continue to employ SEO best practices and pursue a high quality content strategy have little to worry about.


March, 2012
March promises to be a busy month in our industry with the Search Engine Strategies conference at the New York Hilton running from March 19 - 23 followed the next week by the Kelsey Local Interactive Media conference in Boston. Search Smart Marketing will be attending both events to get the latest insight from industry thought leaders as well as meet with partners and vendors on new product offerings.


February 10, 2012
Kate Hamilton-Miller, Search Smart Marketing's Manager of Campaign Strategy, will be the featured speaker at the 341 Studios Roundtable event entitled Google Trends. The event will provide a detailed look at the latest Google ranking considerations as well as Analytics and Places updates.


January, 2012
Google has announced Search + Your World. This new level of personalization aggressively pushes Google+ social data into search results. Search engine results pages (SERPs) will now feature personal results, Google+ posts and photos that have been shared and Google+ profiles of people you know or individuals you are searching for. More general search queries for music, sports or national brands will return Google+ pages along the right side of the SERP as well.

Read more about Search+ Your World on the Official Google Search Blog


December, 2011
Search Smart Marketing is happy to announce our move to brand new office space in Valhalla, NY (Westchester County) and Stamford, CT (Fairfield County).  Info is as follows:

400 Columbus Avenue, Suite 10, South Valhalla, NY 10595, 914-432-3083

243 Tresser Blvd., Stamford, CT 06901, 203-883-1506


July 21, 2011
Enjoy a great summer evening meeting other local business leaders as Search Smart Marketing sponsors the Westchester County Association's Connecting Westchester event at the Mansion@Renaissance Hotel.


June, 2011
David Hoffman participated on the panel discussion sponsored by the Westchester County Association


June 3, 2011
Kate Hamilton-Miller provided an in-depth tour of Google Analytics as part of 341 Studios Roundtable Series covering “Web Site Technology & Design”.


May 17, 2011
David Hoffman was the featured presenter discussing “Search Engine Marketing for Small Business” at the Hudson Fusion “eMarketing DeGeeked” small business series.

March 10, 2011
Visit us at the MegaMixer Business Expo, Westchester's premier business event, at the Rye Town Hilton
Learn more...

March, 2011
Read Kate Hamilton-Miller's review of Google Places in the Westchester County Association's March EConnections newsletter.

February 15, 2011
David Hoffman will be speaking to participants at the Westchester Community College Academy of Entrepreneurial Excellence.

September 2010
Learn what local businesses are doing to reinvent themselves in the new economy. David Hoffman will be on the Westchester County Associations panel discussion “You've Survived, Now What?”

July 2010
Search Smart Marketing to Sponsor WCA Event
Search Smart Marketing is proud to sponsor the Westchester County Association's Summer Networking Evening.

June 2010
2010 Digital Media Panel: Utilizing New Technology to Achieve Your Marketing Goals.
Search Smart Marketing's David Hoffman will be a panelist at Pamal Broadcasting's Digital Media Seminars on June 2nd and June 3rd.
Learn more...

March 2010
Come join us at the 2010 Business Council of Westchester MegaMixer Business Expo on March 18th. Search Smart Marketing is proud to participate on the 2010 and 2011 Event Committees.
Learn more...

June 29, 2009
As a regular contributor to the Westchester County Business Journal, David's latest article, entitled The Tweet Smell of Success: New Technologies Offer Great Online Marketing Opportunities, covers social media and the ways in which small businesses can utilize points of interaction like Twitter and Facebook to connect with potential clients.

Have you “Binged” any information today? Sent a “Tweet” to your “followers”? Or “friended” someone new on “Facebook”?
If you can answer “yes” to at least two of these questions, you probably have a good sense of where the Internet is today and the communications opportunities the latest technologies offer to marketers. But if you’re still getting comfortable with the idea of “Googling” someone in public, it’s probably time to become acquainted with the apps your kids grew tired of months ago when businesses began discovering ways to use them to speak to their audiences.

Read the Full Article



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