B2B Turns to Digital Marketing in the Wake of Coronavirus Outbreak

Concerned about canceled events due to COVID-19? To help make-up for some of the lost exposure, try shifting your focus to digital strategies and online marketing. Learn more in this recent article from ClickZ. bit.ly/2QT7N47

Google to Make $340 Million Available in Ad Credits for Small & Medium-sized Businesses

Google announced that they will make $340 million available in ad credits for small & medium-sized businesses. Learn more at bit.ly/2yfDz4F Details will be available soon but to be eligible, businesses will need to have had active Google ads accounts since Jan. 1, 2019. We'll be providing details to our clients shortly. If we can be of help, please let us know.

Effective Email Marketing Tips

Email marketing has been an effective way of reaching out to a targeted audience. Improve your email marketing and attract more of your audience with these tips from Search Engine Watch. 

How a Computer Sees Gender

Ever wonder how a computer sees gender? Learn more about how computers use vision tools like facial recognition and take part in an interactive challenge from Pew Research to see how these tools work. https://pewrsr.ch/3bnAQEq

10 Silent Killers That Affect Your Website Speed

Time is valuable and nobody likes to be kept waiting when it comes to a slow web page. Read more from Search Engine Watch on the ten silent killers that can affect your website and how it can be solved. https://bit.ly/3a3ggZX

Digital Knowledge Quiz

Tips to Grow Your Social Media Audience

Social media has become one of the most effective ways to connect with your target audience, create more leads, and raise awareness. Take your social media platforms to the next level with these helpful tips from Socialnomics. http://bit.ly/2IBYLnC

Digital Marketing Campaign Tips for 2020

Digital marketing can help businesses get new customers and build brand loyalty. Here are six ways to get the most out of your digital marketing campaigns from this Search Engine Watch article.

Westchester Business Expo

The Westchester Business Expo has been rescheduled for June 8th from 1pm-5pm at the Hilton Westchester in Rye Brook. Always a great opportunity to see colleagues and connect with over 180 vendors. For more information about the event and to attend, please visit www.wbxpo.com

Search Engine Marketing Course at Fordham University

If you know someone switching careers or who wants to improve their Digital Marketing skills, Fordham University is offering a terrific comprehensive certificate program. Founded and directed by our colleague and friend Robin Colner, I will be teaching the Search Engine Marketing section which begins April 22nd. http://bit.ly/2VdgOI0

Top 8 Secrets of Instagram Marketing

Debunked Google Analytics Metrics in 2020

When it comes to measuring your website performance with Google Analytics, there are a number of long-held metrics that are now considered debunked. This Search Engine Watch article provides key metrics and useful suggestions for how to better decipher your Analytics data: bit.ly/2SjjEJH

Congratulations to Robison Oil

Congratulations to our friends at client Robison Oil, on winning the 2020 Hall of Fame Family Owned Business Success Award from The Business Council of Westchester. And as a long-time Robison Oil customer, I can attest to what a well-deserved honor this is. Purchase your tickets to the Awards Ceremony: http://bit.ly/2uDhNGG

How to Rank Well on Google: The Moz SEO Checklist

Check out these tips from MOZ on the top indicators for SEO ranking:

Congratulations to STEPS Home Care

Congratulations to our friends at client STEP Home Care who were awarded an amazing THREE prestigious national home care awards, highlighting agencies that have consistently achieved exceptional Client and Caregiver Satisfaction Scores. Learn more: https://blog.stepshomecare.com/steps-home-care-awarded-3-top-national-home-care-awards

Search Smart Marketing at CT Business Expo

Search Smart Marketing was proud to present "10 Digital Marketing Activities Anyone Can Do To Generate Quick Wins" with IMPACT Branding & Design LLC Founder & CEO, Bob Ruffolo. Please find the presentation on Slideshare . 

10Do to Generate Quick Wins

Goldman Sachs 10,000 Small Businesses Alumni

We've graduated! Search Smart Marketing is proud to join the diverse community of Goldman Sachs alumni. Check out our founder, David Hoffman, in the Cohort 8 video by The Booth. The video was created as part of the graduation festivities for participants in this year's Goldman Sachs 10,000 Small Businesses Initiative.

Search Smart Marketing Accepted into Goldman Sachs 10,000 Small Businesses Initiative

Search Smart Marketing is honored and excited to announce our acceptance into the Goldman Sachs 10,000 Small Businesses Initiative at LaGuardia Community College. Companies who apply to the program are evaluated on a range of criteria and the selection process was competitive, as we were up against a strong pool of candidates from throughout the tri-state area. Program participants dedicate hours both in and outside the classroom to developing a growth plan that will benefit their business and help create new jobs. More details to follow next week's orientation. Read more about the 10,000 Small Business Initiative and previous participants here.