Search Smart Marketing
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Search Smart Marketing News

Recent Search Engine Marketing & Social Media News

B2B Turns to Digital Marketing in the Wake of Coronavirus Outbreak


Concerned about canceled events due to COVID-19? To help make-up for some of the lost exposure, try shifting your focus to digital strategies and online marketing. Learn more in this recent article from ClickZ.

Google to Make $340 Million Available in Ad Credits for Small & Medium-sized Businesses


Google announced that they will make $340 million available in ad credits for small & medium-sized businesses. Learn more at Details will be available soon but to be eligible, businesses will need to have had active Google ads accounts since Jan. 1, 2019. We'll be providing details to our clients shortly. If we can be of help, please let us know.

Effective Email Marketing Tips


Email marketing has been an effective way of reaching out to a targeted audience. Improve your email marketing and attract more of your audience with these tips from Search Engine Watch

How a Computer Sees Gender


Ever wonder how a computer sees gender? Learn more about how computers use vision tools like facial recognition and take part in an interactive challenge from Pew Research to see how these tools work.

10 Silent Killers That Affect Your Website Speed


Time is valuable and nobody likes to be kept waiting when it comes to a slow web page. Read more from Search Engine Watch on the ten silent killers that can affect your website and how it can be solved.

Tips to Grow Your Social Media Audience


Social media has become one of the most effective ways to connect with your target audience, create more leads, and raise awareness. Take your social media platforms to the next level with these helpful tips from Socialnomics.

Digital Marketing Campaign Tips for 2020


Digital marketing can help businesses get new customers and build brand loyalty. Here are six ways to get the most out of your digital marketing campaigns from this Search Engine Watch article.

Westchester Business Expo


The Westchester Business Expo has been rescheduled for June 8th from 1pm-5pm at the Hilton Westchester in Rye Brook. Always a great opportunity to see colleagues and connect with over 180 vendors. For more information about the event and to attend, please visit

Search Engine Marketing Course at Fordham University


If you know someone switching careers or who wants to improve their Digital Marketing skills, Fordham University is offering a terrific comprehensive certificate program. Founded and directed by our colleague and friend Robin Colner, I will be teaching the Search Engine Marketing section which begins April 22nd.

Top 8 Secrets of Instagram Marketing


As Instagram use continues to grow, many marketers are finding it to be effective in reaching their audiences, such as young adults or those with specific interests such as travel or dining. Learn more in this recent Socialnomics article:

Debunked Google Analytics Metrics in 2020


When it comes to measuring your website performance with Google Analytics, there are a number of long-held metrics that are now considered debunked. This Search Engine Watch article provides key metrics and useful suggestions for how to better decipher your Analytics data:

Congratulations to Robison Oil


Congratulations to our friends at client Robison Oil, on winning the 2020 Hall of Fame Family Owned Business Success Award from The Business Council of Westchester. And as a long-time Robison Oil customer, I can attest to what a well-deserved honor this is. Purchase your tickets to the Awards Ceremony:

How to Rank Well on Google: The Moz SEO Checklist


Check out these tips from MOZ on the top indicators for SEO ranking:

Congratulations to STEPS Home Care


Congratulations to our friends at client STEP Home Care who were awarded an amazing THREE prestigious national home care awards, highlighting agencies that have consistently achieved exceptional Client and Caregiver Satisfaction Scores. Learn more:

Search Smart Marketing at CT Business Expo


Search Smart Marketing was proud to present "10 Digital Marketing Activities Anyone Can Do To Generate Quick Wins" with IMPACT Branding & Design LLC Founder & CEO, Bob Ruffolo. Please find the presentation on Slideshare 

10Do to Generate Quick Wins

Goldman Sachs 10,000 Small Businesses Alumni


We've graduated! Search Smart Marketing is proud to join the diverse community of Goldman Sachs alumni. Check out our founder, David Hoffman, in the Cohort 8 video by The Booth. The video was created as part of the graduation festivities for participants in this year's Goldman Sachs 10,000 Small Businesses Initiative.

Search Smart Marketing Accepted into Goldman Sachs 10,000 Small Businesses Initiative


Search Smart Marketing is honored and excited to announce our acceptance into the Goldman Sachs 10,000 Small Businesses Initiative at LaGuardia Community College. Companies who apply to the program are evaluated on a range of criteria and the selection process was competitive, as we were up against a strong pool of candidates from throughout the tri-state area. Program participants dedicate hours both in and outside the classroom to developing a growth plan that will benefit their business and help create new jobs. More details to follow next week's orientation. Read more about the 10,000 Small Business Initiative and previous participants here.


Search Engine Optimization

Search Engines are often “challenged” but it's not by choice; they'd love nothing more than to fulfill their SEO mission of accurately indexing web sites, videos, blogs and news stories.

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Pay-Per-Click Management

Search Smart Marketing helps companies by setting up and managing optimized PPC campaigns that are cost-effective and reach their objectives.

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Social Media Marketing

While creating a Facebook, Twitter or LinkedIn page is fairly simple, their ROI is pretty low unless you have a well-thought out plan to incorporate them into your business communications.

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